Apple began to push the new version iOS 10 operating system to the world, but the new system, a technical failure, resulting in a large number of users of the iOS device into a "brick" and can not be used. Apple publicly apologized, and said it would be an urgent repair of this loophole.
According to the British BBC reported that Twitter and other global social networks, many Apple users are talking about the problem that their device got bricked after iOS 10 update, but Apple officials said the problem affects only a small number of users.
"During the software upgrade, we experienced a short-lived problem that affected a small number of users during the first hour of the push, but the problem has been quickly resolved, here we make an apologize to the affected consumers." a spokesman for Apple said in a statement.
Apple said that all affected users should connect iTunes to complete the iOS 10 upgrade, or contact Apple for help after-sales service.
According to Apple users complain on the social network, some users are forced into the recovery mode after upgrading to iOS 10 system. The Apple team recommends that users' phones be connected to the iTunes software on their computers for repair, but many mobile phone users do not have Internet computers on hand.
IOS 10 operating system integrates a number of updates, but also chat tools, photo tools and other improvements. In addition the voice assistant Siri function has been expanded, you can connect third-party application software, such as Uber or Pinterest and so on. Prior Apple CEO Cook said, iOS 10 is a very significant system upgrade.
In the Twitter site, a large number of users complained that the new iOS 10 system make the device get bricked. "Do not upgrade to iOS 10, unless you want to turn the $ 650 iPhone into a brick," one user named Trace Ledgard said.
According to the US technology news site VentureBeat reported that in addition to connecting device to iTunes, another solution to solve this problem is to upgrade the OTA, but for some new users this approach is not easy.
It is reported that many users encounter failure of iOS in a so-called "Error 53" tips, which is the Apple phone's fingerprint sensor.
At present, Apple has not explained in detail the official version of the upgrade package in the specific how the problem occurred.
This is not the first time Apple upgraded the operating system so that the user's equipment into a brick. In 2011, Apple introduced an iOS5 upgrade package, but then the user suffered a lot of trouble.
In February of this year, if the user's equipment is Apple's outside of the company, after the upgrade will become unusable bricks, Apple suffered consumer criticism.
At the beginning of the year, Apple also had a weird iOS error, the same equipment can not be used. Allegedly, the user in the hands of the iPhone, iPad or iPod Touch, if the date of adjustment to May 1970 before the restart after the device will not work.
Cook as Apple's CEO, the quality of the software business there has been a significant decline in a number of iOS system upgrades have affected the massive users of the problem, the other in 2012 launched the Apple map, is to become Apple's history of software products A quality scandal. But recently, Apple's smart phone, tablet PCs, personal computers and other hardware sales fell sharply, Apple seems to have begun to pay more attention to software business and software quality problems.
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